Free tool

Schema Markup Generator & Validator

Generate clean JSON-LD, then see JSON syntax, Schema.org validity and Google rich-result eligibility checked separately — the way Google actually separates them. Free, no signup.

Schema Generator & Testing Suite

Beta

Generate, validate, test and install structured data — with JSON syntax, Schema.org and Google eligibility checked separately.

Product details

Required
Recommended
Recommended
Recommended
Recommended
Recommended

A number only, no currency symbol.

Recommended

A 3-letter ISO code, e.g. USD, GBP, EUR, AUD.

Recommended
Optional
Optional

From real users only.

Optional
JSON-LD

Edit the form or the code directly — validation updates live. Paste this inside a <script type="application/ld+json"> in your page.

Invalid
38/100
Schema quality
JSON-LD syntax ✓ Valid
Schema.org vocabulary ✓ Valid schema

No vocabulary issues in our curated set.

Google rich result — No rich result
✕ Name is missingAdd “name” — Product (snippet & merchant listing) requires it for Google eligibility.
✕ Needs at least one of: offers, review, aggregateRatingProduct (snippet & merchant listing) needs at least one of “offers”, “review”, “aggregateRating” to be eligible for a rich result.
⚠ Image is recommendedAdding “image” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ Description is recommendedAdding “description” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ Offers is recommendedAdding “offers” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ Brand is recommendedAdding “brand” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ Sku is recommendedAdding “sku” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ AggregateRating is recommendedAdding “aggregateRating” improves completeness for Product (snippet & merchant listing) (recommended, not required).
⚠ Review is recommendedAdding “review” improves completeness for Product (snippet & merchant listing) (recommended, not required).
Detected entities (1)
Product

Final external verification:

Google Rich Results Test ↗ Schema.org Validator ↗

Why we split Google eligibility from Schema.org validity

Most generators tell you the code is “valid” and stop. But Google runs two different checks, and so should you. Valid Schema.org markup does not mean you’ll get a rich result — and a rich result is never guaranteed even when everything passes.

Rich Results Test

Checks whether your markup qualifies for a Google Search feature (Product, Article, Breadcrumb, Event, Recipe, and more) with its required and recommended fields.

Schema.org Validator

Checks generic Schema.org vocabulary across JSON-LD, Microdata and RDFa — with no Google-specific feature warnings. Broader, but not tied to search results.

Frequently asked

Does valid markup guarantee a rich result?

No. Eligibility means your markup meets Google’s documented rules. Google still decides whether — and when — a rich result appears in Search. Our tool never promises otherwise.

Which schema types are supported?

Article, Product, Organization, Local Business, Event, Recipe, FAQ Page and Breadcrumbs today, with more added regularly. You can also paste any JSON-LD (including @graph and multiple blocks) to validate it.

How do I add schema to my page?

Copy the generated JSON-LD and paste it inside a <script type="application/ld+json"> tag in your page’s <head> or <body>. Then use “Test URL” to confirm it’s live, and verify in Google’s Rich Results Test.

Is FAQ schema still worth adding?

Google now shows FAQ rich results only for authoritative government and health sites. It’s still valid, useful markup for understanding — our tool labels it honestly rather than promising a rich result.

Run schema across your whole site

Create a free account to audit every page’s structured data, catch conflicts and duplicates, and get alerted when schema changes after a template update.

Start free →